Letter from Maxine Clark Regarding Online Webisodes

December 22, 2009

We have received inquiries regarding our online webisodes and would like to provide you with the following information.

Our goal is to entertain and engage the imagination of children with our stuffed animals, our store environment, and online. Our intention with the Polar Bear story was to inspire children, through the voices of our animal characters, to make a difference in their own individual ways. We did not intend to politicize the topic of global climate change or offend anyone in any way. The webisodes concluded this week with Santa successfully leaving on his journey to deliver gifts around the world. The webisodes will no longer be available on the site.

I started Build-A-Bear Workshop as a place for families and children to come for a fun experience combining imagination, creativity and empowerment. I have always placed great value in the trust that our Guests have in our brand.

At Build-A-Bear Workshop we also strive to encourage kids to help others by participating in their communities. We listen to parents and kids about topics that they are interested in and care about. We especially value the input of parents. We are listening and taking all points of view into consideration for the future.

If you have questions, please contact us:

Guests with questions should contact:
Guest services
314-423-8000
866-232-7269
Guestcomments@buildabear.com

Media with questions should contact:
Jill Saunders
314-423-8000 ext. 5293
314-422-4523 (cell)
JillS@buildabear.com

Investors with Questions should contact:
Investor Relations
314-423-8000 ext.5353
Invest@buildabear.com

Sincerely,

Maxine Clark
Founder and Chief Executive Bear
Build-A-Bear Workshop