IMPORTANT MESSAGE FROM BUILD-A-BEAR WORKSHOP

December 23, 2011

Dear Valued Guest,

We are contacting you today regarding an item that we believe you may have purchased from Build-A-Bear Workshop: Colorful Hearts Teddy. Build-A-Bear Workshop is issuing a voluntary product safety recall of the Colorful Hearts Teddy. The Colorful Hearts Teddy, pictured below, was sold from April 2011 through December 2011. It has come to our attention that certain production runs of this bear utilized substandard fabric which can tear around the eye possibly resulting in the eye falling out of the bear which could cause a potential choking hazard. We have had no reports of incidents from consumers and we are unaware of any injuries caused by this product.

Colorful Hearts Teddy
Sku#017107/117107

At Build-A-Bear Workshop we take the safety of our Guests very seriously. We test all products using an independent laboratory to ensure quality, consistency and accuracy in the testing results. The Colorful Hearts Teddy has passed all ASTM F963, CPSC and Health Canada safety testing. Despite the absence of injury, out of abundance of caution, we ask you to immediately return the Colorful Hearts Teddy to your local Build-A-Bear Workshop store where, you will be able to exchange the Colorful Hearts Teddy for a coupon to select any available animal from Build-A-Bear Workshop. If it is not feasible for you to return the Colorful Hearts Teddy to your local store, you may contact Build-A-Bear Workshop's Product Hotline for alternate instructions.

PRODUCT HOTLINE - 1-866-236-5683
Monday - Friday 8am - 8pm CT, Saturdays 9am - 6pm CT, and Sundays 10am - 4pm CT

We apologize for this inconvenience. Thank you for being a valued Build-A-Bear Workshop Guest and we look forward to seeing you soon.

Sincerely,

Maxine Clark
Chief Executive Bear