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  1. When did Build-A-Bear Workshop open?
    • The first Build-A-Bear Workshop store opened in October 1997 at the Saint Louis Galleria in St. Louis, Missouri.
  2. Where did Maxine Clark come up with the idea for Build-A-Bear Workshop?
    • The 'light bulb' went off for Maxine when she was shopping with her friend Katie, who at the time was 10-years-old. It was during the height of the Beanie Baby® craze, and Katie was frustrated at not being able to find the one she wanted. Katie suggested making them. While she meant starting a craft project, but Maxine heard something much bigger.
    • The Build-A-Bear Workshop concept was born from Maxine's desire to reinvent retailing for the 21st century. The idea was really a culmination of her years of retail experience and a desire to bring the fun back to shopping the way Maxine remembered it when she was a child.
  3. What makes your brand unique?
    • It's the experience! We offer an experience and a new best friend, not just a stuffed animal. We like to believe that Guests who visit Build-A-Bear Workshop stores are really getting their stuffed animals for free and are paying for the experience. Our highly visual and colorful stores feature a teddy bear theme, displays of numerous, fully-dressed stuffed animals and our Bearisms® such as, "A hug is worth a thousand words" and "Be the bearer of good news" decorate the walls of our stores.
    • Build-A-Bear Workshop is the only company that offers an interactive make your own stuffed animal retail-entertainment experience.
    • Our Guests are passionate about and feel ownership of our brand. At Build-A-Bear Workshop, our Guests are the heart of our business. They inspire us, they challenge us and they make us smile. Our consumer-centric focus is what makes us the company we are today: innovative, curious, successful and growing. Our Guests have come to expect a personal and fun experience every time they shop in our stores and they won't settle for anything less. We wouldn't have it any other way.
  4. What's the most popular animal?
    • Each furry friend is someone's favorite because Build-A-Bear Workshop offers endless possibilities for personalization.
    • The Build-A-Bear Workshop process allows Guests to make a furry friend that is special and unique.
      • At Choose Me, Guests are introduced to all the furry characters in the store and then select one, which soon becomes their new friend. There are more than 30 varieties of stuffed animals including teddy bears, bunnies, dogs, kitties and more. Build-A-Bear Workshop stuffed animals are very affordable, ranging in price from $12-$25.
      • At Hear Me, Guests may select from several sound choices to place inside their stuffed animal to further personalize their new friend.
      • At Stuff Me, with the help of master Bear Builder® associates, Guests fill their new friend with stuffing for just the right amount of huggability.
      • At Stitch Me, the last seam is neatly pulled shut, nearly completing each new best friend.
      • At Fluff Me, the Guest brushes the animal to make sure his or her new friend is well groomed and perfectly huggable.
      • At Dress Me, Guests may dress their new friend in the large variety of the beary latest furry fashions.
      • At the Name Me computer Guests answer several questions about their new furry friend, including the birth date and of course, its special name.
      • At the Take Me Home station, Guests receive their customized birth certificate and a Stuff Fur Stuff® club membership, a rewards program for our Guests. Each new furry friend is then placed in their very own Cub Condo™ carrying case, which is designed as a handy travel carrier and new home.
    • Guests can continue the fun with their furry friends when they get home. At Bearville.com™ our virtual world and entertainment destination, Guests can bring their new furry friend to life online for free by using the code found on their birth certificate. They create a unique online character and play games to earn Bear Billsİ, which can be used to purchase more clothes, furniture for their Cub Condo™ houses and other items. Guests can also trade items with other citizens in the world. Membership to the site is free and does not expire. (Parental permission may be required to access Bearville.com. Visit Bearville.com for details).
  5. How does Build-A-Bear Workshop support the community?
    • Build-A-Bear Workshop believes in the teddy bear philosophy of being good people and good bears. Throughout its history the company has given Guests a voice to support causes that are important to them, helping children, families, animals and the environment.
    • Build-A-Bear Workshop and its foundations have focused charitable efforts in our communities on causes that matter most to our Guests and their families, especially those causes that benefit children.  We have several stuffed animals --Champ-- A Champion Fur Kids™, Bearemy's Kennel Pals® friends, and Paperback Pup® - that are associated with causes that support children's health and wellness, animal welfare, literacy, and education.  Whenever a Guest buys one of these lovable furry friends, we make a donation to that cause. 
    • Build-A-Bear Workshop believes in the teddy bear philosophy of being good people and good bears. Throughout its history the company has given Guests a voice to support causes that are important to them, helping children, families, animals and the environment.
    • Build-A-Bear Workshop and its foundations have focused charitable efforts in our communities on causes that matter most to our Guests and their families, especially those causes that benefit children.  We have several stuffed animals --Champ-- A Champion Fur Kids™, Bearemy's Kennel Pals® friends, and Paperback Pup® - that are associated with causes that support children's health and wellness, animal welfare, literacy, and education.  Whenever a Guest buys one of these lovable furry friends, we make a donation to that cause. 
      • Build-A-Bear Workshop also provides financial support for non-profit organizations throughout the country through grants from our corporate foundations. The foundations believe in extending a helping paw to programs in the areas of children's health and wellness, literacy and education, the preservation of endangered animals and their habitats, domestic animal shelters, disaster relief programs and environmental concerns.
      • The Build-A-Bear Workshop Foundation is funded through pin pad donations taken at registers and by the sale of purple satin hearts ($1 each) in Canada. It is a public foundation that supports children, families and animals along with associate assistance programs.
      • The Build-A-Bear Workshop Bear Hugs Foundation is funded through the sale of special animals in our stores. It is a private foundation that provides grants to children's health and wellness, literacy and domestic pet programs.
    • Stuffed with Hugs®, a charitable program of Build-A-Bear Workshop, is now in its thirteenth year of helping kids in need around the world by providing teddy bears to children's causes. Stuffed with Hugs was created to give children the chance to help others. Since Stuffed with Hugs began in 2001, more than 325,000 teddy bears have been made and donated to children in need of a hug. Stuffed with Hugs partners have included adoption agencies, children's hospitals, firefighters and police officers, the USO, UNICEF, Ronald McDonald House and other worthy organizations.
    • Build-A-Bear Workshop launched the Huggable Heroes® program in 2004 as a way to recognize and honor young people that have impacted their communities and the world. It is a program that empowers and inspires children to get involved as Build-A-Bear Workshop believes that young people can establish change in their communities. At the beginning of each year, Guests are invited to nominate a young person they know that is making a difference and helping others. Those selected as Huggable Heroes receive a $7,500 educational scholarship, a $2,500 charity donation and a trip to the Build-A-Bear Workshop World Bearquarters.
  6. How can I request a donation from Build-A-Bear Workshop?
    • Build-A-Bear Workshop is happy to review requests for charitable donations for schools and other 501(c)(3) charities that help children and their families, animals, and the environment.
    • All requests must be submitted online via the donation request form which can be found at www.buildabear.com by visiting the Community Involvement page and clicking on Furbulous Donations.
    • To find out more about our grant process go to www.buildabear.com, click on our Community Involvement Page and then click on Grants for Pawesome Causes.
  7. Is it true that children serve on your Advisory Board and give input to the company?
    • Since the beginning, Build-A-Bear Workshop has had a Cub Advisory Board, which is a group of children who offer their much valued opinions about Build-A-Bear Workshop products and services. Kids have insights and offer inspiration by looking at the world differently. They are a source of wisdom beyond their years. We are still in contact with many of the original Cub Advisors and continue to value their pawsome feedback.
    • A new group of Cub Advisors was enlisted a to provide suggestions and help perfect the working model of our newly designed store. The Cub Advisors have helped us achieve our mission to bring the teddy bear to life while providing the ?funnest? hour of a family?s day.
    • We also have an expanded the advisory board with the help of the internet. Hundreds of kids give us their input on everything we do including product and store locations and Bearville.com.
  8. Why do you think Build-A-Bear Workshop appeals to the public?
    • The teddy bear is universal and its appeal transcends age and gender- everyone needs the hug of a teddy bear.
    • When a Guest makes a furry friend at Build-A-Bear Workshop, they are making something that is theirs alone. The experience is about personal self-expression and creativity and being in a place where it's all right to "just be a kid" again, whether you are three or 103. It's believing that if you put a special wish on a heart that it really can bring a friend to life. It's empowerment, it's accomplishment, it's magic all rolled up into one, and makes a trip to the mall a whole lot more fun than it used to be. We want to provide the "funnest" hour of a family's day.
    • The teddy bear doesn't just appeal to kids, parents enjoy being in a place where their kids aren't trying to grow up so fast. Parents take pride in their child's sense of accomplishment. Parents enjoy the experience of a visit to Build-A-Bear Workshop vicariously as their child places the heart on their forehead and wishes their new friend to life.
    • Build-A-Bear Workshop offers an experience rather than simply a product; we make a connection with our Guests that is lasting and contagious.
  9. How many furry friends have been made at Build-A-Bear Workshop?
    • Over 115 million furry friends have been made at Build-A-Bear Workshop.
  10. How can I obtain financial data information about Build-A-Bear Workshop?
    • Our annual report and Form 10-K are available at our investor relations website at http://ir.buildabear.com in the financial reports section. Our annual report and 10-K provide detailed information regarding our business operations, growth strategy, marketing, competition, and more. Generally, if the information you need is not included in the annual report and 10-K, then it is information that we do not disclose.