
Build-A-Bae isn’t real. But the connections we create definitely are.
No, we’re not actually creating a dating app, though we do believe in bringing more heart to life. And our furry friends can, in fact, connect people to each other.
So when you’re looking for the perfect gift for that special someone, why not give them a gift with heart made straight from yours?
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Add Some ♥ to Your Life
with Build-A-Bae,
our new dating app!
Introducing Build-A-Bae, the all-new matchmaking dating app from Build-A-Bear!
We're taking everything we know about making long-lasting friendships and are using it to add a little more heart to the lives of those who love us. No more swiping. No more liking.
Just love, straight from the heart.
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True Love Is Coming
Spring 219
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Build-A-Bear
Knows Love
At Build-A-Bear, it’s our mission to add a little more heart to life. In our 20+ years, we’ve seen more than 180 million furry friends find their special place in the hearts of kids and adults alike, through our one-of-a-kind experience and through memorable moments of connection out in the real world.
After seeing countless journeys of friendship, imagination and adventure, we’ve learned a lot about love. And that experience can help bring more heart to life by connecting real people to each other.


How It Works
Based on our proprietary matchmaking algrrrrithm, Build-A-Bae will analyze your True Heart to match you to your true love. While making a match may not be easy (you wouldn’t need us if it were), building your profile is!
While Build-A-Bear reimagined the gift-giving experience by connecting people’s hearts with furry friends, Build-A-Bae will analyze your True Heart to match you to your true love. And we do that with our proprietary matchmaking algrrrrithm. Here’s our simple three-step process:


1. Analyze Me
Fill out Love Questionnaire and help us get to know your True Heart

2. Ask Me
Next, tell us what you're looking for in the True Heart of your soul mate

3. Match Me
During an extra-special Heart Ceremony, we'll filter through all other True Hearts and find the one who will make yours skip a beat.
Our Algrrrrithm
How does it work?
Just like no two furry friends are the same, no two True Hearts are either.
Our algrrrrithm is extremely complicated and based on science, logic and imagination. If we said it was magic, we wouldn’t entirely be lying. Think about it this way: It takes six steps to create a furry best friend and it takes a lot more when it comes to love.

Our Algrrrrithm
How does it work?
Just like no two furry friends are the same, no two True Hearts are either.
Our algrrrrithm is extremely complicated and based on science, logic and imagination. If we said it was magic, we wouldn’t entirely be lying. Think about it this way: It takes six steps to create a furry best friend and it takes a lot more when it comes to love.
True Love
Takes Time
True Love
Takes Time
We're still workshopping the Build-A-Bae app, intended for adults 18 and over. But while we put in the finishing stitches, stay updated with the Build-A-Bear Bonus Club.