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Celebrate National Hug Day at Build-A-Bear Workshop

CeleBEARate Hug Week at Build-A-Bear Workshop!

National Hug Day is Thursday, January 21, 2021, but why celeBEARate for just one day when you can have fun all week long? We’re launching a full week of huggable festivities both in stores and online! Hug Week begins on Monday, January 18 with both a Workshop offer and an online offer, plus a fun Virtual Hug PAWsonality Quiz you can take on our social channels! Are you curious to know your virtual hug type? Be sure to take our fun quiz to find out!

We’re proud to be your annual Hug Day Headquarters with fun the whole family can enjoy.

Full details for our National Hug Day 2021 online offer will be announced on Monday, January 18, 2021. You can also get the hugfest started at the Workshop with our great 2 For Sale! Most furry friends are either 2 for $25, 2 for $35 or 2 for $45 for a limited time!

Looking for the best Valentine’s Day gifts? Don’t miss our Valentine’s Day Gifting LIVE!

Tune in to Build-A-Bear Live! on Facebook on January 13th at 10am CST to see our great Valentine's Day gift options and a sneak peek at some of the newest furry friends! Can't watch it live? Check out the videos on our Facebook or YouTube channel after the broadcast at any time for lots of gifting inspiration!

Get Bonus Club Benefits When You Join!

Bild-A-Bear Workshop Bonus Club

Build-A-Bear Bonus Club Members regularly receive early access to our most exciting offers throughout the year, and they'll be among the first to know when our National Hug Day 2021 online offer is revealed! Join our Bonus Club today to get all the exciting National Hug Day 2021 details before anyone else. You only need an email address to join the Club – it’s free and easy!

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Please note that you must be over 18 or with an adult to buy online