25th Celebration

It’s Build-A-Bear’s 25th Anniversary Celebration This Year!

At Build-A-Bear, for the past 25 years, we’ve celebrated heart, hugs, creativity, laughter, fun and FRIENDSHIP through the making of more than 200 million furry friends! Now, more than ever, is the time to join us in adding a little heart to life! Join our silver celebration with special events, offers, exclusive drops and MORE happening all year long.

Learn How You Can Celebrate With Us!

  • Polar Bear inside vault

    Limited Edition Collectible Stuffed Animals

    Our 25th Anniversary Vault has been opened and we’re launching limited edition collectible stuffed animals throughout the year! Check out the latest release and be on the lookout for special licensed launches as well.

    Shop Now
  • two friends holding plushies


    For two and a half decades we have been inspiring creativity and making memories in stores. Keep the fun going and visit a workshop today – including fun celebratory additions to commemorate our birthday!

    Find A Store
  • two friends holding plushies

    From You
    Fur Them

    With Build-A-Bear’s endless options, licensed products and customization features, you can make the perfect gift for any occasion.

    Visit The Giftshop
  • child reading to plushie


    Build-A-Bear Foundation helps fund children’s literacy programs, donations of furry friends, and support for those in need.

    Learn More

Special Edition Licensed Furry Friends

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Show Your Stuff

Join Our 25th Anniversary Celebration and Share Your Memories!

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Frequently Asked Questions

How can I learn more about the 25th Celebration?
Sign up above to get all the latest information about our 25th Celebration, including events and limited edition collectible releases.

What are the in-store events for the 25th Celebration?
See all of our current in-store events and plan your visit to a store near you!

Are there any special promotions for the 25th Celebration?
Our offers and promotions are usually for a limited time. You can see all our current offers and promotions online now.

What can I do to participate in the 25th Celebration?
Plan a visit to a store near you, check out the latest 25th Celebration news online, and share your favorite Build-A-Bear memories with us!

How can I celebrate my birthday during Build-A-Bear’s 25th Celebration?
Build-A-Bear birthdays are the most fun and we have a lot of fun ways to celebrate with us including At-Home Party Boxes, Birthday Bears, our Count Your Candles Offer in-stores and more.