ICON Park Orlando

Experience Build-A-Bear like never before, opening November 5 at ICON Park Orlando! Discover immersive experiences, one-of-a-kind attractions and more ways to make memories at our extraordinary new Workshop.

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First Floor

Where the Experience Begins

Choose your furry friend, take part in the iconic Heart Ceremony and explore fun ways to customize your creation every step of the way!

Personalize Me

Add a personal touch with screen-printed outfits, embroidery and more.

Scent Bar

Sniff around this interactive area for scent-sational additions to your bear.

Hear Me

Add a custom voice recording or sound to create a unique keepsake.

Second Floor

Introducing the Build-A-Bear Design Studio

A premium, appointment-based experience where you co-create a one-of-a-kind furry friend with the help of a dedicated Design Consultant.

Appointment-Only Atelier

Work one-on-one with a design consultant to bring your vision to life and refine every detail of your custom design.

Exclusive Details

Explore animal styles and fur types while choosing premium fabrics and materials only found in the Design Studio. 

The Ultimate Memory

Watch our skilled seamstresses personally create your plush, followed by a private reveal with exclusive Design Studio keepsakes!

Book An Appointment

Immersive Experiences for Fans

Spark your imagination with themed areas and photo ops dedicated to fan favorite collections.

Third Floor

The Sky’s the Limit

Journey to the top of the Workshop for delicious bites, live entertainment and shared spaces perfect for celebrations.

Sweet Treats at the Bakeshop

Whip up the perfect dessert or add ready-to-go treats to any celebration.

Decorate Your Own Cupcakes

It’s a yummy spin on the classic Make-Your-Own experience.

Take in the Views

Take a moment to “paws” and enjoy the open air on the third floor terrace.

Make Your Next Event ICONIC

Host your next special event with our customizable party packages.

Make Your Next Event ICONIC

What Is ICON Park?

Icon Park Map

ICON Park is a 20-acre, open-air entertainment destination located on International Drive in the heart of the Orlando Entertainment District, home to over 50 attractions, dining venues, live entertainment, and shopping options. Within walking distance of 100+ hotels, it is Orlando’s “open access, no gate, free parking” destination featuring a mix of globally recognized brands and local businesses.