West Towne

Make Your Own Stuffed Animal in Madison, WI

Shop, Explore & Play at the Build-A-Bear Workshop® at West Towne in Madison, WI. Build-A-Bear Workshop® is a place where kids and kids at heart can have an interactive experience making their own stuffed animal or hosting their next birthday. Our collection of furry friends can be customized with fun outfits, scents, sounds, accessories & more! Plan your visit to the Build-A-Bear Workshop® location in Madison today!

Create the Perfect Gift for Any Occasion

Whether you’re celebrating a birthday, special occasion, life milestone, or just want to give someone special a huggable friend, you can create the perfect personalized gift at the West Towne Build-A-Bear Workshop! The Gift Shop is filled with adorable stuffed animals that can be customized to warm anyone’s heart. Plus, if you’re looking for the perfect gift for members of any fandom, Build-A-Bear has many plush collections to choose from, from Bluey to Pokémon to Sanrio and a whole lot more!

Send a Special Message with Record Your Voice

Want to send a special message to commemorate the occasion? Add your own voice to make any gift a timeless keepsake with Record Your Voice. You can visit any Build-A-Bear Workshop to record your bear's message, or you can easily record your message during online checkout if you're building a bear at home. Share the stuff that comes straight from the heart and make a recordable stuffed animal gift that keeps on giving.

Make All Your Birthday Wishes Come True at the West Towne Build-A-Bear Workshop!

Make any birthday unforgettable with Build-A-Bear! Whether you’re looking to make the perfect birthday gift or want to host an epic birthday bash, Build-A-Bear Workshop has everything you need for their next unBEARlievable birthday. To make that special day even more memorable, we offer an exclusive Pay Your Age deal—the age the birthday they’re turning is how much our special Birthday Treat Bear costs during their birthday month!

Want to ensure their special day is even more memorable? A kids birthday party at the West Towne Build-A-Bear Workshop is the best way to make their big day unforgettable! Host a kids birthday party in our store before, during or after regular hours, and our Bear Builders will deliver a fun and memorable experience for your Guests. Our Workshops are the perfect party venue. Kids love our interactive, hands-on experience of making furry friends, and parents love that our Party Leaders do all the entertaining for you.

Parties at our Workshop often last around an hour, but we can customize any party experience to fit your vision and budget. We also have fun party themes available for an added element of personalization. Families love our birthday party packages and often come back to make it an annual birthday tradition!

Visit us at the West Towne Build-A-Bear Workshop and talk to a Bear Builder, or start planning your party online today!

All Build-A-Bear Birthday Parties Include:

• A furry friend for each Guest
• A Party Leader (5 Guests or more)
• A special Heart Ceremony
• Name tag stickers and bear ear party hats
• Photo props for taking memorable party photos
• Party games and fun activities
• Free invitations and thank you notes (printable online)
• Just for the Birthday Guest of Honor: a special keepsake!