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Our Mission & Core Values

Mom and daughter making a heart with their hands

Bringing Our Mission to Life — Every Day

At Build-A-Bear, our mission is simple: placing a heart in a furry friend that brings to mind warm thoughts of childhood, friendship, trust and love. From the beginning, our mission has remained the same: to add a little more Heart Illustration to life.

Our mission is a natural extension of the Build-A-Bear vision, which is to empower kids of all ages to express themselves in a safe, warm space through services, experiences and, of course, furry friends! Through our company’s vision, our Guests rediscover — and celebrate — the heart of childhood.

As the leading company offering a hands-on, Make-Your-Own furry friend retail experience, Build-A-Bear has grown a lot since our founding in 1997. We now have taken our mission global, with more than 160 million furry friends created worldwide — which means the sun truly never sets on Build-A-Bear!

Boy hugging stuffed animal

CHARITABLE GIVING

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  • Up to 25% OFF Select Gifts for Spring!

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    DISCLAIMER: Spring Haul Event valid online only at buildabear.com through 11:59 p.m. CST on April 5, 2023. Prices as marked. Must purchase all items in set for discount to be applied at checkout. Cannot be combined with any other offer. Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Prices are in US dollars unless otherwise noted.

  • Today only Free Shipping

    $10 Express Shipping with Code EXPRESS

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    DISCLAIMER: Order by 11:59 p.m. CST on April 3, 2023 for $10 Express Shipping. Use code EXPRESS at checkout. Offer valid for U.S. addresses only. Offer not valid on shipments to Puerto Rico. Cannot be combined with any other offer. Excludes all purchases of gift cards, embroidery and Record Your Voice sound chips. Valid online only at buildabear.com. Prices are in US dollars unless otherwise noted

  • Our Most Giftable Boxes Now On Sale

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    DISCLAIMER: HeartBox Sale valid online only at giftheartbox.com through 11:59 p.m. CST on April 9, 2023. Prices as marked. Exclusions may apply. Cannot be combined with any other offer. Product availability subject to change. Outfits and accessories sold separately unless otherwise noted. Prices are in US dollars unless otherwise noted.

  • 30% OFF Matching PJs for the Whole Family!

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    DISCLAIMER: Pajama Shop Sale valid online only at buildabear.com through 11:59 p.m. CST on April 9, 2023. Prices as marked. Cannot be combined with any other offer. Product availability subject to change. Prices are in US dollars unless otherwise noted.

  • Must-Have Gifts for Gamers!

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    DISCLAIMER: Animal Crossing Sale valid online only at buildabear.com through 11:59 p.m. CST on April 30, 2023. Exclusions may apply. Prices as marked. Cannot be combined with any other offer. Product availability subject to change. Prices are in US dollars unless otherwise noted.

  • Pay their age for their Birthday Treat Bear!

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    DISCLAIMER: Offer valid for Bonus Club members. Offer valid in stores only. Offer valid on Birthday Treat Bear only. Offer subject to change without notice. Limit one per guest, must be present for offer. Cannot be combined with any other offer. While supplies last. Outfits and accessories sold separately. Minimum price $1. See an associate for details.

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