Skip to Main Content
FREE shipping on ALL orders! Use code YESPLEASE at checkout

Our Mission & Core Values

Mom and daughter making a heart with their hands

Bringing Our Mission to Life — Every Day

At Build-A-Bear, our mission is simple: placing a heart in a furry friend that brings to mind warm thoughts of childhood, friendship, trust and love. From the beginning, our mission has remained the same: to add a little more Heart Illustration to life.

Our mission is a natural extension of the Build-A-Bear vision, which is to empower kids of all ages to express themselves in a safe, warm space through services, experiences and, of course, furry friends! Through our company’s vision, our Guests rediscover — and celebrate — the heart of childhood.

As the leading company offering a hands-on, Make-Your-Own furry friend retail experience, Build-A-Bear has grown a lot since our founding in 1997. We now have taken our mission global, with more than 160 million furry friends created worldwide — which means the sun truly never sets on Build-A-Bear!

Boy hugging stuffed animal

CHARITABLE GIVING

Learn More

You are about to visit
our shopping site

Please note that you must be over 18 or with an adult to buy online